Zaina stands with a vision to put the crafts of Kashmir back on the map of global contemporary design using traditional and fair-trade practices. The brand believes that good design is at the core of making its crafts and the livelihoods of the artisans sustainable. These crafts - and the stories that come with them - form the foundation of each Zaina product. The organization is a celebration of the crafts and crafts people of Kashmir, contemporized but with Kashmir’s unique traditions and skills. Its endeavour is to bridge the gap between the creatively rich Kashmir and the contemporary Indian and global customer by bringing customers a choice of well-designed and skillfully crafted products from the Valley. The brand strives to discover the best designs from artisans and craftsmen from Kashmir, deliver them at exceptional value to customers and at the same time focused on the fair-trade practices.