Studio 242, a locally nurtured brand originating from house number 242 (hence the name!), specializes in crafting exclusive women's western wear using solely natural fibers, tailored specifically for you. They take pride in championing and showcasing India's artisanal craftsmanship by designing functional outfits that seamlessly blend modernity, comfort, and style.
Purpose
Namrata, a distinguished Engineering Leader with a thriving career in global software companies, returned to India, heeding a profound calling. Unforeseen was the birth of Studio 242, a brand seamlessly blending Indian and Western aesthetics. Drawing inspiration from her mother's dual commitment to a full-time job and crafting exquisite outfits for familial support, Namrata attributes her creativity to her mother. Firmly believing in fashion as a potent form of self-expression, she advocates for investing in attire that resonates with individuality. Studio 242, rooted in principles of integrity, servant leadership, quality craftsmanship, care, respect, and a constant pursuit of improvement, stands as a testament to Namrata's vision.
People
Studio 242 has not only become a beacon of creativity but also a source of meaningful employment, having successfully hired three highly skilled individuals. Additionally, they proudly engage in collaborations with artisans and weavers nationwide, especially those adept in hand block printing and crafting handloom fabrics. This not only showcases a commitment to artistic diversity but also fosters a connection with traditional craftsmanship. Studio 242's dedication to merging contemporary fashion with age-old techniques contributes not only to the brand's uniqueness but also to the empowerment of skilled professionals and the preservation of India's rich artisanal heritage.
Planet
Studio 242 takes pride in exclusively fashioning garments from 100% pure cotton, linens, and linen blends. Embracing natural and sustainable fibers, the brand champions cotton and linen for their biodegradability, durability, and enduring style with proper care. The focus lies in crafting eco-conscious attire from materials that not only withstand the test of time but also contribute to reducing landfill waste. As a part of their zero-waste commitment, Studio 242 ingeniously repurposes excess fabrics to create reusable items, aligning the brand's ethos with environmental responsibility while maintaining a commitment to timeless and sustainable fashion.
