Oodaii is a sustainable home textiles brand born from the legacy of Amaravathi Textiles, focusing on innovation, ethics, and environmental responsibility. The brand crafts meticulously designed products inspired by natural elements and moods, with a commitment to eco-friendly manufacturing practices.
Purpose
Oodaii's purpose is to create carefully designed and unique home textile products that reflect a culture of ethical values, quality, and innovative design. Their inspiration comes from the diverse elements of life, including the moods, textures, colours, beauty, and meaningful messages found in nature and human experiences.
People
Oodaii is dedicated to making a positive social impact by providing employment opportunities to the local community. We believe in nurturing talent from within, offering not only jobs but also upskilling initiatives that empower individuals with the knowledge and skills they need to thrive in their roles. Our commitment to people ensures that every step of our process reflects care, ethical values, and a strong connection to the communities we serve.
Planet
Oodaii holds a deep-rooted belief in giving back to the planet, which has generously nurtured us. Through our reforestation efforts, we have revitalized nearly twenty acres of land by planting over 7,000 native species of trees, transforming a once barren space into a thriving sanctuary filled with birds, butterflies, and small animals. At our dyeing factory in Karur, we lead the way in eco-friendly manufacturing with a Zero-Discharge process, recycling 97% of our water using organic-certified chemicals and advanced Reverse Osmosis. We also harvest rainwater and promote sustainable energy by utilizing firewood and agricultural waste as fuel. Additionally, we are committed to sustainable packaging, ensuring that our materials are eco-friendly and aligned with our vision for a greener future.
