Nakhrewaali is a vibrant and human-made fashion brand that beautifully merges India's rich cultural heritage with modern aesthetics. Fueled by the belief that fast fashion has overshadowed traditional craftsmanship, Nakhrewaali aims to create a meaningful dialogue between the past and the present.
Purpose
Their purpose is to preserve and refine the storied craft of Indian hand embroidery. In doing so, they strive to enrich the livelihood of their Karigars by adopting fair trade practices and ensuring safe working conditions. They strive to produce the finest hand-crafted accessories using responsible and ethical methods. They believe the Earth is sacred and will implement responsible methods to preserve and protect the environment.
People
They are a community-driven brand, founded with a vision to empower women and promote artisan-led India stories. They have fostered a culture where every team member's ideas and contributions are valued equally. Their commitment to fair trade practices and sustainability also include transparency, accountability, no forced labor, fair payment, no child labor, and ensuring good working conditions. Moreover, they actively promote capacity building and respect for the environment.
Planet
They have consciously eliminated the use of machinery in their workshops, minimized plastic consumption, and reduced wastage of electricity. They take their own impact into account and ensure that they take measures to become a less wasteful, more efficient company. They recycle, up-cycle, reduce energy consumption and are transitioning to eco-friendly packaging. They support the OCA (Organic Consumers Association) as they believe that it is their fundamental responsibility to look after their planet for all future generations.
