Kajal Agrawal, a clothing brand launched in 2023, passionately explores India's diverse craft clusters to create unique designs that fuse classic and contemporary women's fashion. With a deep respect for the versatility of Indian handloom textiles, the brand reflects the founder's commitment to showcasing rich cultural heritage and exquisite craftsmanship. Each piece is a testament to India's vibrant traditions, seamlessly blending traditional techniques with modern aesthetics. Kajal Agrawal's collections are not just clothing but a celebration of India's artistry, offering timeless fashion that honors the past while embracing the future.
Purpose
Kajal Agrawal draws inspiration from simple, beautiful life experiences, embodying a philosophy that values both grounding and exploration. The brand stays rooted in tradition while embracing the adventure of new, unimaginable experiences. By sourcing directly from weavers and ensuring fair wages, Kajal Agrawal maintains a steadfast commitment to quality and compassion for every artisan and employee. The brand pushes the conversation on simplicity, showcasing its diverse visual interpretations across India. Each piece reflects the belief that true style is defined by its versatility and depth, honoring India's rich heritage while exploring the breadth of contemporary fashion.
People
In Kajal Agrawal's latest endeavor, a group of talented male artisans hailing from Kutch collaborates closely for the summer prints project, totaling nearly 8 individuals. Directly sourcing fabrics from four skilled weavers in Madhya Pradesh, Bengal, and Bhuj, the brand ensures authenticity and quality in every thread. With a meticulous production process involving two dedicated tailors, Kajal Agrawal upholds its commitment to craftsmanship and ethical sourcing practices. Each step of the journey reflects the brand's dedication to supporting local artisans, fostering community engagement, and delivering garments infused with the spirit of India's diverse cultural landscape.
Planet
Kajal Agrawal seamlessly integrates design principles with sustainable practices, meticulously selecting dyes, handloom fabrics, and organic cottons to enhance re-wearability. The brand's summer print project champions eco-consciousness, showcasing block printing techniques with natural hues sourced from India's vibrant landscape: indigo, madder, turmeric, and more. Embracing handloom fabrics not only ensures authenticity but also reduces reliance on electricity in the manufacturing process. Through thoughtful design, Kajal Agrawal not only creates stylish pieces but also advocates for environmental stewardship, empowering consumers to make socially responsible fashion choices that resonate with India's rich heritage and contribute to a more sustainable future.
