Born from the spirit of living with less, “Dhaaga” is an environmentally and socially conscious brand that unifies comfort with beauty and community while following a zero plastic and zero-waste philosophy. They offer plant-based, 100% linen clothing, home furnishing, and accessories.
Purpose
Dhaaga hopes to spread awareness and create a community of conscious consumers who can identify and appreciate the hard work, craftsmanship, and quality of sustainable fashion. The brand’s pieces are intended to be timeless so that they can continue to breathe life into your wardrobe as trends come and go. Dhaaga is for all seasons- who they are now, what they are becoming, and what they hope to attain. They practice radical creativity, revolutionary beauty, and a future that is self-sustaining.
People
At Dhaaga, they are constantly working towards identifying the various stakeholder groups that are involved in their business activities and making certain that every individual is positively impacted. They ensure that everyone from the skillful weavers that weave the beautiful linen fabric to the masters of dyeing that help them achieve the vibrant colors is taken care of with love. At their workshop, the masters, Karigars, and support staff have become a family that works very well with each other.
Planet
Dhaaga is a zero plastic and zero waste brand. They are constantly finding new ways to make their products and business activities as sustainable as possible. they use azo-free dyes and the ultimate sustainable fabric in all their products: linen. Linen has a sustainability score of 9/10, making it one of the most sustainable and natural textiles to exist. It is made from the stalk of flax plants that do not need any pesticides or fertilizers to grow. For every 2.5 acres of flax plantation, 3700 kgs of carbon dioxide are removed from the atmosphere. To put this in perspective, with all the carbon dioxide removed from the atmosphere by one year of flax plantation in Europe, you could drive around the world 22,600 times!
