Ensuring the success of social enterprises involves addressing numerous factors. Within the artisanal sector, also known as creative manufacturing, our partner Industree Foundation has developed a proven framework for success: the 6C Model. This model is the culmination of three decades of experience in establishing and scaling artisanal enterprises. It outlines the key activities necessary for creative manufacturing enterprises to thrive, from inception to maturity.
The 6C Model: A Framework for Artisan Success
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Create: This phase focuses on designing products and building resources. Industree supports artisans in developing products that align with their creative abilities and meet market demand. It also helps scale production to ensure quality and consistency at a standardized level.
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Construct:During this stage, artisans are encouraged to recruit others and establish collective enterprises with equitable, participatory ownership. This includes introducing artisans to formal employment—often a first-time experience—which provides stability and structure.
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Capital:Securing funding and financial stability is critical. This phase involves obtaining seed capital to establish production units, accessing long-term debt to acquire assets, and ensuring sufficient working capital for ongoing operations.
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Capacity:Capacity-building is at the heart of sustainable livelihoods. Through Industree’s 6Y Program—which focuses on You (the artisan), Your family, Your community, Your enterprise, Your world, and Your planet—artisans gain technical skills, career development opportunities, and soft skills essential for long-term growth.
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Channel:Connecting artisans with local and global markets is key to their success. Industree facilitates access through networking, fairs, exhibitions, and digital channels like e-commerce platforms, significantly enhancing visibility and market reach for artisan products.
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Connect:The final phase equips artisans with technological and digital tools to manage their enterprises efficiently while maintaining their socioeconomic missions. This enables them to monitor their impact and growth on a larger scale.

The 6C Model places artisan success at its core and has empowered thousands of artisans globally to build and grow thriving enterprises. Flourish Planet is proud to partner with Industree Foundation, contributing to the 6C ecosystem by connecting artisans’ work with conscious consumers around the world.