The Greige Warp is a brand of HANDTEX INDUSTRIES PVT LTD (formerly HANDTEX). The brand is supported with 40 years of rich experience and the company aims at creating a unique ambiance for your home. After conquering international markets, The Greige Warp (Sustainable domestic brand of Handtex) was fuelled by Ritika & Mohit Miglani’s passion to make a place in every home of our country. With The Greige Warp, you can add comfort, vibrance, and joy to your room with its cushions, throws, floor mattresses, bobs, beddings, and tableware and choose from the wide assortment of options that would be an extension of your personality reflecting in your homes. What's more, their products are made with upcycled natural fabrics, hand-woven, and sent out to you in 100% plastic-free packaging that won’t end in your trash but would be a part of your daily utilization.
Purpose
At The Greige Warp, they are driven by a strong set of values and a clear vision that guides every aspect of their brand. Their values are rooted in quality, sustainability, and authenticity, and they shape everything they do. Quality is at the heart of the brand. They are committed to delivering products that not only meet but exceed their customers' expectations. They meticulously source the finest natural materials and work with skilled artisans to create timeless pieces that stand the test of time. Sustainability is a core pillar of The Greige Wrap. They believe in responsible production practices that minimize our environmental impact. From utilizing upcycled materials to implementing ethical manufacturing processes, they strive to create a greener future for generations to come. Authenticity defines The Greige Wrap. They celebrate individuality and encourage self-expression. Their designs embody a harmonious blend of modernity and tradition, allowing our customers to express their unique style confidently. Their vision is to inspire and empower individuals to embrace their authentic selves while making conscious choices.
People
The brand is deeply committed to making a positive social impact on the community. One of the ways they achieve this is by choosing to handcraft their products, which allows them to engage and empower local artisans. By collaborating with skilled craftsmen and women, they create employment opportunities, support their livelihoods, and contribute to the economic growth of the community. They strongly believe in fair wages and creating a nurturing environment for our artisans' physical and emotional needs. They prioritize the well-being of the artisans and ensure they are compensated fairly for their exceptional craftsmanship. They actively encourage the preservation of cultural art forms, providing a platform for artisans to showcase their skills and pass them on to future generations. Through their brand, The Greige Wrap strive to create a more equitable and inclusive society where artisans thrive, and their skills are valued. The Greige Warp is not just about beautiful products; it's about making a tangible difference in the lives of individuals and communities, fostering sustainable development, and promoting social change.
Planet
One of the ways the brand achieves this is by carefully selecting upcycled quality natural materials for our products. By choosing the deadstock we focus on the reuse of the products so that they are not disposed of. Therefore, by consciously choosing these materials, The Greige Wrap strives to reduce our contribution to waste and pollution. They also focus on implementing sustainable manufacturing processes. From reducing water and energy consumption to implementing waste reduction strategies. The manufacturing unit is run on solar energy too to reduce our carbon footprint. At The Greige Warp, they believe that fashion can coexist harmoniously with the planet. Therefore, the packaging of all their products is 100% plastic-free so that once the merchandise is used the packaging it comes in is also used for daily chores than landing in trash bins. Their commitment to environmental impact is not just a trend; it's a fundamental part of who they are and what they stand for.
