ACT created Paper Wings, a brand to market all the products under this program, which provides consistent training and livelihood to women artisans so they can upskill themselves to make well-designed products for the global eco-conscious buyers, which is leading to economic and social empowerment of these rural women. Kaagaz Ke Pankh is ACT’s signature program, which adopts a social enterprise model to develop the skills of rural women on one hand and eco-friendly waste management on the other. The mission is to generate sustainable livelihoods by upcycling waste to resources. ACT sees its value-add in bringing professional inputs to the capacity building of women, product development, supply chain management, and marketing. Accordingly, all the products developed by the enterprise have the inputs of professional designers to ensure their durability and utility.