Fueled by a steadfast passion for silver and a desire to make artisanal jewelry more accessible, Oonth was established in 2019 by Ivanka Agarwal, a lawyer-turned-entrepreneur. Initially, it operated as a curated platform, featuring handpicked pieces directly from skilled karigars (artisans). However, after two years and the challenges posed by the pandemic, Oonth underwent a transformation. It unveiled its inaugural in-house collection, a captivating fusion of the ancient and the contemporary, seamlessly blending the traditional with the innovative. Ever since Oonth has become synonymous with this unique aesthetic vision.
Purpose
Oonth is unwaveringly dedicated to upholding the rich legacy of Indian craftsmanship. Every piece created embodies the profound passion, visionary spirit, and unwavering commitment of their skilled artisans, who harmoniously blend traditional techniques with modern artistry. By adorning oneself with their jewelry, individuals not only embrace elegance but also play a crucial role in empowering and sustaining these skillful artisans and their communities. Indulge in the heritage, cherish the sense of connection, and embrace the enduring legacy of Indian silver through their meticulously handcrafted jewelry.
People
Oonth actively collaborates directly with skilled artisans, thereby empowering a marginalized group that often faces numerous challenges. By adhering to fair trade practices, the brand ensures that artisans receive equitable wages, enabling them to enjoy stable incomes that support their families and enhance their overall quality of life. This not only elevates their socio-economic standing but also nurtures their sense of self-esteem and cultural pride. Through their steadfast promotion and investment in the Indian artisan community, the brand fosters cultural preservation and stimulates economic growth. Their partnerships serve to bridge the gap between traditional craftsmanship and modern markets, ensuring the enduring sustainability of this invaluable heritage for generations to come.
Planet
Oonth acknowledges the significant responsibility it bears towards the planet and diligently works towards reducing its environmental impact through a range of eco-friendly initiatives. The brand’s dedication to sustainability permeates every facet of its operations, from material sourcing to manufacturing processes.
Energy-efficient methods take precedence, ensuring minimal resource consumption. Additionally, Oonth places great emphasis on recycling and waste reduction, actively striving to minimize waste generation and promote the recycling of materials whenever feasible. In line with these principles, the brand actively seeks out eco-friendly packaging materials, opting for recycled and recyclable alternatives to minimize its contribution to landfill waste.
