Ensures fair living wage for producers
Reduces the environmental impact
Created using handcrafted methods
Reduces/Reuses/
Recycles resources
Recycles resources
Made out of responsible materials
Biodegradable or environment friendly
Fueled by a steadfast passion for silver and a desire to make artisanal jewelry more accessible, Oonth was established in 2019 by Ivanka Agarwal, a lawyer-turned-entrepreneur. Initially, it operated as a curated platform, featuring handpicked pieces directly from skilled karigars (artisans). However, after two years and the challenges posed by the pandemic, Oonth underwent a transformation. It unveiled its inaugural in-house collection, a captivating fusion of the ancient and the contemporary, seamlessly blending the traditional with the innovative. Ever since Oonth has become synonymous with this unique aesthetic vision.
Purpose
Oonth is unwaveringly dedicated to upholding the rich legacy of Indian craftsmanship. Every piece created embodies the profound passion, visionary spirit, and unwavering commitment of their skilled artisans, who harmoniously blend traditional techniques with modern artistry. By adorning oneself with their jewelry, individuals not only embrace elegance but also play a crucial role in empowering and sustaining these skillful artisans and their communities. Indulge in the heritage, cherish the sense of connection, and embrace the enduring legacy of Indian silver through their meticulously handcrafted jewelry.