Krushnachuda, initiated by Manasmita, a skilled management professional, came into existence in 2020. The appellation 'Krushnachuda' draws inspiration from the founder's cherished childhood memories, evoking images of playing amidst the vibrant scarlet blossoms of Krushnachuda, also known as Gulmohar trees. Through distinctive designs, motifs, and materials rooted in various artisanal weaves of Odisha, Manasmita narrates her tales. Krushnachuda strives to popularize the rich handloom heritage of Odisha, presenting it in a captivating manner for the masses. This brand, primarily curated for and by women, seamlessly blends timeless values with contemporary aesthetics, creating a space where tradition meets modern allure.
Purpose
Krushnachuda aims to immerse customers in the rich and vibrant tapestry of Odia culture, simultaneously fostering sustainable livelihoods in rural regions. Hand-woven fabrics have been an integral part of Odisha's heritage for generations, involving numerous artisans, predominantly women, from rural and semi-urban areas. The brand is committed to preserving Odisha's heritage art, offering meaningful engagement to rural artisans, and promoting women's employment as a key objective.
People
Since its establishment, Krushnachuda has been steadfast in supporting numerous artisans from various rural parts of Odisha by providing employment, fostering skill development, and duly acknowledging their craft. The brand emphasizes the significance of long-term partnerships in effecting meaningful change. As a testament to this commitment, artisans and weavers have been part of the Krushnachuda family since day one, forging enduring connections. The brand is unwavering in its dedication to fair trade practices, underscoring the importance of ethical and equitable engagement.
Planet
Krushnachuda takes pride in crafting products without the involvement of machinery, relying solely on 100% handwoven fabrics. The brand follows a limited production approach, with a significant portion of their articles being made to order. Remarkably, 80% of their collections are naturally dyed using plant-based sources, emphasizing their commitment to eco-friendly practices. In addition to their sustainable fabric choices, Krushnachuda incorporates eco-friendly buttons and other materials throughout the production process. Demonstrating a holistic commitment to the environment, the brand ensures that their packaging is entirely eco-friendly and designed for reuse. This comprehensive approach reflects Krushnachuda's dedication to creating not just aesthetically pleasing products but also fostering a sustainable and responsible ethos in every aspect of their business.
