The environment friendly Iro Iro products are all about flourishing an ecosystem that sustains the livelihoods of the weavers who create them.
Purpose
The Iro Iro ecosystem is driven to make organic, pollution free clothing. Fashion for them has always been a reason to celebrate something that uplifts the spirit and creates happiness, not just for the individual, but for the planet and for everyone around.
By introducing extra weft techniques to twill weave, Iro Iro is renewing opportunities for the weavers from Chomu. Every product sold supports a family of weavers and enables them to pursue a profession they are passionate about, instead of having to move into the unorganized sector.
People
In one Indian village, Iro Iro has employed 9 women, sustains 8 weaver families, and has upcycled 5000 kg of waste fabric.
Artisans
With new opportunities, the weavers who were forced to move to tier 1 and tier 2 cities to work as construction laborers, have started to return to their villages. They are building their livelihood through handloom weaving again. A new generation is practicing and learning the craft and adding its own efficiency to it.
Women
Young women who were not allowed to step out of their homes now maintain a steady income and practice the craft. The quality of their craftsmanship is an exemplary testament to their passion for the craft.
Planet
Iro Iro has upcycled 5 tonnes of textile waste which saves about 100 tons of carbon dioxide from entering the atmosphere. They also upcycle waste yarns from Khamir, an NGO in Gujarat specializing in hand spinning of indigenous cotton. All of this waste is handwoven into new fabrics in Rajasthan utilizing rural indigenous weaves such as ‘pattu’.
Their aim with the Moonwash collection is to reuse 15 tons of textile waste.
