Irida Naturals, founded by Sooraj and Sanjana, showcases their deep commitment to sustainability. The brand focuses on retailing eco-conscious homeware and kitchenware, presenting environmentally friendly choices that uphold quality and longevity. With thoughtfully crafted items, Irida Naturals aims to inspire a shift toward sustainable and intelligent living. Their ultimate ambition is to achieve carbon-neutrality, exclusively offering 100% biodegradable products. By aligning their business practices with a strong dedication to Mother Nature, they strive to lead the way in promoting greener lifestyles.
Purpose
The core values of Irida Naturals revolve around promoting sustainability and inspiring positive change in people's lives. Their vision is to create a community of like-minded individuals who are aware of and actively contribute to a sustainable way of life. By spreading awareness and educating larger populations, Irida Naturals seeks to shift mindsets and outlooks towards sustainability. Their purpose is to empower individuals to make conscious choices in their daily lives, emphasizing the importance of reducing plastic consumption and waste. Ultimately, Irida Naturals strives to become a leading force in the sustainable living movement, fostering a more harmonious relationship between humans and the environment.
People
Irida Naturals aims to impact two main groups of people. Firstly, their customers, who are provided with sustainable alternatives for their homeware and kitchenware needs. By purchasing Irida Naturals' products, customers become part of a community that supports eco-friendly practices and contributes to the reduction of plastic waste. Secondly, Irida Naturals seeks to impact a broader audience by spreading awareness and education about sustainable living. By promoting a different, positive way of life, they hope to inspire individuals to adopt sustainable practices and contribute to a more sustainable future. Through their community-building efforts, Irida Naturals strives to create a network of like-minded individuals who can share ideas, learn from each other, and collectively make a greater impact on society.
Planet
Irida Naturals is committed to reducing the environmental impact caused by plastic consumption and disposal. Their products offer eco-friendly alternatives to traditional kitchenware and homeware items. By utilizing sustainable materials, such as biodegradable and compostable materials, Irida Naturals ensures that their products have a minimal ecological footprint. Furthermore, their focus on quality and durability encourages customers to make long-term investments in their products, reducing the need for frequent replacements and ultimately decreasing waste. By promoting a sustainable lifestyle and providing environmentally friendly options, Irida Naturals aims to contribute to the preservation of the planet, mitigating the harmful effects of plastic pollution and fostering a more sustainable future.
