Forsarees is an artisanal brand creating unique handloom sarees for women who love indigenous weaves and crafts. They create livelihoods for rural artisans with incredible craft skills by developing a global market for Handcrafted sarees. Forsarees is a for profit enterprise working with 300 + rural artisans and advocates slow and ethical fashion. Their primary product is Saree. They also have stoles, dupattas, readymade blouses, and handcrafted items like clutches. Each of their product is handcrafted and represents rural India.
Purpose
The brand envisions a dual purpose. Firstly, it strives to showcase Indian traditional crafts on a global stage, with a special focus on elevating the allure of sarees. The brand is dedicated to generating widespread interest in sarees as a chic and fashionable choice. Moreover, their commitment extends to enhancing the skills of artisans, thereby uplifting their professional standing. Operating as a For-Profit Social Enterprise, the brand is driven to revive and popularize indigenous weaves, contributing to rural employment and embracing the mantra of "No loom an idle loom."
People
Committed to community upliftment and fair compensation, the brand collaborates with 300 artisans, half of whom are women. Through their initiatives, household incomes for these artisans have seen a remarkable 20% rise. Notably, their impactful projects in Shantiniketan engage women consistently, offering them regular projects and a stable income. Extending their positive influence, the brand's collaboration with four clusters in the Kutch region has also resulted in a significant 20% boost in the household incomes of the artisans involved.
Planet
The brand takes pride in crafting pure handloom products that prioritize sustainability by minimizing power and energy consumption. Using locally sourced raw materials, they leave a minimal carbon footprint, contributing to environmental preservation. Notably, the brand is committed to eco-friendly practices, utilizing Azo-free dyes throughout their production process. This commitment extends to their block printing units, where exclusively natural dyes are employed, aligning with the brand's dedication to responsible and environmentally conscious manufacturing.
