The Ekibeki vision is to revive the folk arts and crafts of India and help generate livelihood for women and young artisans. The traditional Indian artisans with compromised opportunities and economically difficult conditions struggle to make their ends meet through stable incomes. This has resulted in the reduction of the creative workforce leading to dying ancient crafts, generation after generation. Ekibeki has identified some of the issues faced by the artisans. Through the hand-crafted products and other efforts, they strive to mitigate these issues and foster a better path to livelihood for artisans.