Ensures fair living wage for producers
Discloses the community being impacted
Reduces the environmental impact
Focusses on women producers
Created using handcrafted methods
Made out of responsible materials
Avoids use of chemicals or toxic materials
Uses portion of proceeds to give back to the community
Avani works with the rural community of Kumaon, part of the Indian state of Uttarakhand. The primary objective is the creation of sustainable livelihoods through conservation of natural resources. This led to establishing Earthcraft, which is a producer-owned cooperative, that generates contemporary, eco-friendly, fair trade, high quality, and low carbon footprint products for a conscious and caring client.
Avani means Earth. Their core values rise from a desire to be in service of the Earth and her people. The challenges of the tough terrain and harsh weather were overcome by the warmth and resilience of the community they work with. The empowerment of socially vulnerable women, school dropout girls to lead a life of dignity is just one of the pillars of this organization. Natural resource management, respect, and revival of traditional knowledge as well as dissemination of appropriate technology for sustainable and circular socio-economic growth drive their work.