Empowering women artisans through sustainable hand-block printing is the mission of alankaran designs. In a world that constantly seeks instant gratification, there is something enchanting about artisanal hand-block printing. The intricate patterns and vibrant colors tell stories of a region's culture, tradition, and craftsmanship. Alankaran Designs is an entity that understands the value of this art form and is dedicated to preserving it while empowering women artisans.
This group is Craftmark-certified, which is the only national certification program for genuine Indian handcrafted products, produced socially and responsibly. It is awarded by AIACA and is registered with the Trademarks Authority of India as a Business Trademark. It certifies individual craft processes as being handmade.
Purpose
Alankaran Designs is a company that specializes in manufacturing hand-block printed lifestyle products, Home Furnishing, and apparel. The company is unique in its approach, as it works with women artisans from weaker sections of society. By providing them with training and skill development, Alankaran Designs is creating livelihood opportunities and helping them achieve financial independence.
People
Hand-block printing is a traditional craft that has been practiced in India for centuries. It involves the use of wooden blocks, which are hand-carved with intricate designs. These blocks are then used to print the designs onto fabric. The process is labor-intensive and requires a great deal of skill and precision. One of the key missions of Alankaran Designs is to empower women artisans. Women from vulnerable sections of society often lack opportunities for education and skill development. By working with Alankaran Designs, they receive training in the art of hand-block printing, which enables them to earn a livelihood and become financially independent.
Planet
In addition to empowering women artisans, Alankaran Designs is also committed to creating sustainable and eco-friendly products. The company also works on natural dyeing and printing, and the colors used in their products are derived from natural sources. This not only helps to preserve the environment but also results in products that are safe and healthy for consumers.
