The Good Doll is the market-linking arm of a social enterprise ecosystem anchored by Indian Yards Foundation in The Nilgiris mountain range in southern India. With the mission to make gifting conscious, The Good Doll offers a range of products that are utilitarian, handmade by women from rural and indigenous tribal women using natural materials, offers traceability and comes eco-packaged in 100% biodegradable gift boxes. This range covers home & living, children and lifestyle applications that are relevant across a variety of occasions. The products are contemporary and a perfect gift for a purpose driven consumer.
Purpose
Indian Yards Foundation began with a mission to upskill and uplift women from rural and indigenous communities, guiding them into the economic mainstream. As their work grew, they realized that true and lasting impact meant not just employment, but entrepreneurship. This gave rise to The Good Gift — a platform that not only empowers women to become entrepreneurs but also connects their work to conscious, sustainable markets.
People
A brand aimed women empowerement from the heart of the Nilgiris mountains, The Good Doll empowers 53 women from rural and indigenous communities. By working with these women, The Good Doll has enabled these women to become financially independent, while also giving them have access to better education & nutrition for themselves and their children.
Planet
Every doll is handcrafted with love, made from local and ethically sourced materials including handloom cotton fabrics, natural dyes, recycled yarns, and wood from responsibly managed forests. The production process is zero waste which means waste generated from the main production is upcycled to produce smaller items. The entire gift box and it’s contents are 100% biodegradable.
